I've been in the same house for about 13 years. We've used the same phone/internet provider, the same tv satellite service, and the same insurance since we the day we moved in. And every once in a while, the same companies I already do business, and have done business with for 13 or more years (insurance company, are you listening?) with, offer some new customer deal. So I call. And say I want the same deal that new customers get.
"Sorry, sir, you're not a new customer. If you were to cancel for six months or a year, or whatever, you could get the new discount."
But then you're losing my business for the next six months or longer. In what universe does that make any sense?
Well, enough is enough. Starting now, I'll be changing the game and REWARDING my customers' loyalty, not penalizing it like everyone else. So head on over to my website and look for my customer loyalty program http://www.chicagolightingdesign.com/Loyalty.html In the end, we'll all be better off.
